Conway Data, Inc

Virtual Series: FDI Training Webinars

Hear from Conway experts on strategies and practical tools that locations and communities can employ to keep ahead of the competition and compete for high quality investment and jobs. All sessions have been updated to take into account the current Covid crisis and ever more competitive FDI landscape.

October 7th - Beyond Rankings – How IPAs Can Change Global Perceptions

– Guillermo Mazier, Vice President Global Innovation, Conway Data, Inc.

Ensuring your location is perceived in a positive light globally is absolutely vital in securing your place in consideration for investment projects. Our corporate and consultant network regularly indicate that more that 80% of their research is done online before a location is even aware they are in the running. In this session we will explore how you can change negative perceptions, challenge stereotypes and project positive messaging out into the market place to stay ahead of the competition.

October 14th - The Global State of FDI and Site Selection

- Chris Steele, Vice President – Advisory, Conway Data, Inc

As global FDI flows decrease exponentially during the Covid-19 crisis and competition for investment projects increases, hear what top site consultants are hearing from corporate clients. Which location factors are climbing in importance and which are diminishing. Discover how companies really make location decisions and explore the stages in the FDI lifecycle and how this has changed during these turbulent times and what delays can be expected for projects.

October 21st - LinkedIn Masterclass

– Guillermo Mazier, Vice President Global Innovation, Conway Data, Inc.

LinkedIn was perhaps one of the most underutilized tools in the economic developer’s tool kit but the new heavy reliance on digital promotion and outreach has changed that. This session walks the delegates through this amazing tool and explains how they can leverage it to identify leads, schedule meetings, build relationships and nurture their pipeline while face to face meetings and site visits are not possible because of global travel restrictions.

October 28th Data Driven Lead Generation in the Age of Covid 19

– Chris Steele, Vice President – Advisory, Conway Data, Inc

This session will explore traditional methods of lead generation in identifying investors as well as taking a deep dive into the use of data in the lead generation process. This session will look at the best ways to read lead signals from target companies and the methods of nurturing this connection of leads and targets into real projects. We will also discuss how this process may have changed in the light of current global uncertainty.

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    United States

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